ExitApi in App campaigns — what PlayableRun generates

When you pick App Campaign (ExitApi) in the PlayableRun workspace, we inject Google’s Exit API script and bind the install CTA to ExitApi.exit(). That is the supported click path for HTML5 in App campaigns. ## Why this exists App campaigns optimize toward installs. The ad should not invent its own destination URL in the ZIP. ExitApi hands control back to Google Ads so the platform can attach the correct store listing and measurement. ## What you will see in index.html - A script tag pointing at https://tpc.googlesyndication.com/pagead/gadgets/html5/api/exitapi.js - A visible, high-contrast CTA (minimum 44px height in our generator) - No clickTag and no window.open on that CTA If you need a Display destination instead, generate a second ZIP with campaign type Display. Do not edit ExitApi ads by hand to add a URL. ## Sources - About App campaigns - About HTML5 ads