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So lieferst du Google Ads-konforme HTML5 Playables aus – fundierte Guides mit offiziellen Hilfe-Zitaten.

• clickTag for Display HTML5 — PlayableRun checklist

  Display HTML5 ads need a clickTag variable and a real, visible CTA. Here is how our ZIP is wired.

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• ExitApi in App campaigns — what PlayableRun generates

  Why App campaign HTML5 creatives must call ExitApi.exit() instead of a custom landing URL.

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• How to upload an HTML5 ZIP to Google Ads (without failing policy)

  A practical PlayableRun walkthrough of ZIP structure, size limits, and campaign-type click handling — with citations to official Google Ads Help.

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• Playable HTML5 QA checklist (PlayableRun + Google Ads)

  A short pre-flight list we run before a ZIP is marked valid — interaction, size, and UX policy.

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