In-house developer
- Time to first playable
- 2–4 weeks
- Cost
- Dev + designer + QA per variant
- Every change waits for a sprint
- Network rules re-learned per export
- Localization is a separate project
- Hard to A/B 5 variants
Built for UA teams
Your ROAS is bleeding.It's time to interact.
Stop wasting budget on passive ads. Use high-engagement playables to cut through the noise, lower your CPI and drive high-value installs — from a store link, in about two minutes, no developer needed.
No credit card · Export to every network on every plan · The ZIP is yours
19 credits Undo Export
BriefAssetsScenes
AI media
Generate, edit by reference, cut background.
1 media credit · shown before you spend
Ad language
51 · HTML text · never baked into images
- Higherconversion than video or static, lowest CPI of any formatSources: AppLovin
- up to 3×click-through rate versus standard display formatsSources: industry data cited by Playablemaker
- 51ad languages shipped as live text inside every packageSources: PlayableRun
- ≤ 5 MBnetwork-validated package on every plan, including FreeSources: PlayableRun
Third-party figures are published by the sources named; results vary by game, geo and network. PlayableRun figures are measured in our own product.
Why playables are expensive and slow today
Three ways to get a playable. Only one of them lets you test a new creative this afternoon.
Playable agency
- Time to first playable
- 1–2 weeks
- Cost
- $2–5k per concept (industry range)
- Revisions are billed
- 51 languages cost extra
- You don't own the pipeline
- Brief → feedback loop by email
PlayableRun
- Time to first playable
- ~2 minutes
- Cost
- 1 credit per generate or refine
- Swap art in the Inspector yourself
- 7 network profiles validated on export
- 51 languages included
- Free manual edits, crop and re-download
Agency range reflects publicly listed per-playable pricing across the market; it is a range, not a quote.
From store link to network-ready ZIP in about 60 seconds
No upload, no code, no brief template. Four steps, one credit.
- 01
Paste the store link
Icon, screenshots and description are pulled automatically — you upload nothing.
- 02
Generate on playablerun.app
The mechanic, the CTA and 51 languages are built in one pass; characters can be generated by playablerun.app AI media.
- 03
Edit without regenerating
Swap a character, crop, change the CTA copy — the game logic stays. Zero credits.
- 04
Export to 7 networks
Google, Meta, AppLovin, Unity, TikTok, ironSource profiles are validated and runtime-tested before download.
Playable ads you can try now
Sample HTML5 interactives — try them, then generate your own from a store URL or game brief.
Live
Tap-Jump Platformer
1 credit · 4 min · playablerun.appReal production output: a tap-to-jump runner generated from a one-line Turkish brief in about 4 minutes and localized to 51 languages.
Try this Template Live
Hypercasual Game
1 credit · 13 min · playablerun.appOne-tap arcade loop with a clear install CTA.
Try this Template Live
App Onboarding (GeoPoint360)
1 credit · 3 min · playablerun.appReal production output from a Play Store link: icon and screenshots scraped, four permission-style toggles (location, history, battery, silent mode) — no dark patterns.
Try this Template Live
Puzzle Soft Launch
1 credit · 4 min · playablerun.appBoard puzzle with localized install CTA.
Try this Template Live
Midcore RPG Teaser
1 credit · 11 min · playablerun.appPortrait combat teaser with policy-safe interactions.
Try this Template Live
Casual Merge Teaser
1 credit · 2 min · playablerun.appTap-to-merge meadow grid with AI art pack (hero, props, background in one style) and a cozy install end-card.
Try this TemplateThese six are hand-picked. The gallery has dozens more, generated from real store listings.
Click for more previewsROI
What does a playable test actually buy you?
Move the sliders. Estimates use a conservative 10–25% CPI improvement from the sources above.
Estimate only. CPI improvement band from AppLovin/industry sources; agency cost uses $2,000 per creative, in-house uses $1,200 per creative (dev + design days). Your numbers will differ.
Installs today
8,000
Installs with playables
8,889 – 10,667
Extra installs / month
+889 – 2,667
Estimated CPI range
$1.88 – $2.25
Agency production$16,000/month$2,000 per creative
In-house production$9,600/month$1,200 per creative
PlayableRun plan · Starter$99/month$12 per creative
Recommended plan: Starter
Start with StarterWhy teams move to PlayableRun
Change the character, keep the mechanic
Swap art with playablerun.app AI media or your own files; score, physics and CTA never regenerate. Variants cost 0 credits.
Honest credits
1 credit per generate or refine. Media ops show their price before you spend. Manual swaps, crop and re-download are free.
Network-checked before you download
Google, Meta, AppLovin, Unity, TikTok profiles with size and structure checks on every export; a headless browser smoke-test runs in CI and locally.
Verified export profiles
Verified export profiles only — not an ad-network approval
Google AdsGoogle DisplayMetaAppLovinUnity AdsTikTok
Simple pricing. Serious output.
Credits renew monthly. Top-ups available on paid plans only — they refill AI generation credits, not plan features.
Prices shown monthly
Freemium
1 AI credit / month · package validation · watermark
$0
- 1 AI credit / month (generate or refine)
- English creatives
- Large Powered by PlayableRun watermark
- Package validation on every export
Starter
20 AI credits / month · 51 languages · no watermark
$99/mo
≈ $4.95 per credit · ≈ 10 finished playables / month
- 20 AI credits / month (1 per generate or refine — not 20 finished ads)
- 51-language creatives
- No watermark
- Package validation · free manual swaps & re-download
Most popular
Pro
100 AI credits / month · Auto-Fix · 51 languages
$299/mo
≈ $2.99 per credit · ≈ 50 finished playables / month
- 100 AI credits / month (1 per generate or refine)
- Package validation + Google Ads Auto-Fix
- 51 languages · no watermark
- Priority generation queue
Enterprise
Up to 400 AI ops / month (fair use) · dedicated support
$999/mo
≈ $2.50 per credit · ≈ 200 finished playables / month
- Up to 400 AI operations / month (fair use) · ≈ 200 finished playables
- Package validation + Auto-Fix
- Multi-seat workspace (coming soon)
- Dedicated support & custom limits
Founding-user program
First 50 teams: 20% off for life
We launched recently and we don't publish testimonials we don't have. Instead, the first 50 teams on a paid plan lock in 20% off forever plus priority support — and your feedback shapes the roadmap.
Code FOUNDING20 is applied at checkout
Questions UA teams ask before switching
Every export runs the network's profile checks — required SDK scripts, banned APIs, external hosts, size limit. A headless browser smoke-test that taps the ad and confirms the exit call also runs in CI and on local machines (the production server has no browser, so the export dialog shows it as skipped there). If something fails you see it before download, not in the review queue.
Yes, on every plan including Free. The ZIP contains plain HTML, CSS and WebP assets. There is no lock-in and no watermark on paid plans.
Yes. Copy is shipped as live text inside the package and selected at runtime from the device language — never baked into images.
Manual edits in the Inspector, cropping and re-downloading are free. Top-ups are available on paid plans; the paywall shows the price before you spend.
You do. Assets live in your private storage bucket behind row-level security; exports are signed, private downloads. Delete a project and its files are removed.
Published network data (AppLovin, industry reports) shows higher conversion and lower CPI than video or static. We link the sources above and we don't invent numbers — test it with your free credit.
Your ROAS won't fix itself. Make your ads interactive today.
Your first playable is free. About two minutes. No card — see the difference before you spend a cent.
Stop paying for passive ads · first playable free · ~2 minBoost ROAS free